Our website's accurate meta description

How to create the correct SEO meta description for our website

Last Update:08/31/2021

Our website's accurate meta description

How to create meta description in another post about meta descriptions, I hear you think. Even so, this is one of the issues we often receive in support questions after reviewing your website or blog. The point is that everyone has the idea, but few of us really take the time to write an appropriate meta description for our website or blog. Where to start? What is right and wrong? In this post, I will try to explain our approach to meta descriptions.

First, let's be clear about the function of a meta description for your page or blog. Its main objective is to get the visitor from Google, Bing or yahoo to click on the link of your website or blog. In other words, meta descriptions are to generate clicks from search engines. For SEO, it has little value. I am not saying any value, as a meta description can influence the bounce rate, for example, if it does not match the text of your website or blog. More on this later in the next articles.

Characteristics of a good meta description

I think that each article about meta descriptions will tell you some of them, but I combined everything that made sense to me and came up with this list.

Adding the date to the preview fragment?

We often receive questions about this. The 'Show date in snippet preview?' Option in titles

It will help you decide on the correct length of your meta description. Check the option if you find Google by adding the publication date of your articles.

It must be around 130 to 155 characters. This has nothing to do with "this number is right." It depends on what Google adds to your search and how much they want to show. Google could, for example, add the date to an article and that will reduce the number of characters.Joost wrote about returning to the 10 blue connections. With this in mind, the status of the thumbs is typically quite excellent at 130 characters. Recently, we've encountered meta descriptions of more than 250 characters.

It must be actionable, in an active voice. Of course, it should. Consider the meta description of the page's invitation: "A muddled metaphor that portrays a non-existent, yet implied high degree of qualifying." That is a boring description. I will explain the use of some examples later.

You must include a call to action. "Hello, we have this and this new product, as well as what we desire. To know more!" This is similar to the active voice. but I wanted to emphasize it. It is the sales text, where your product is the page that is linked, not the product on that page. More, and other such invitations The phrases "Get it now" and "Try it for free" spring to mind.

It could contain structured content. If you have a product for F.I. The technology expert, focusing on the technical specifications of the product could be a good idea. Manufacturer, SKU, price, things like that. If the visitor is looking specifically for that product, they are likely to convince him. Things like prices will trigger the click. Keep in mind that you could, of course, use rich snippets for this as well.

It must match the content. This is important. Google will find the meta descriptions that fool the visitor by pressing and could penalize the site that created the meta description. Besides that, the bounce rate is likely to increase and it's a bad idea just for that. You want the meta description to match the content of the page or blog.

It must contain the focus keyword. If the search keyword matches the text of the meta description, Google, Bing or Yahoo will be more inclined to use that meta description and bold in the search results. That will make the link more already related.

The description of the goal must be unique. If your meta description is duplicated, the user experience on Google will be less.Despite the fact that page names may differ, all pages have the same appearance and feel since all descriptions are the same, If you intentionally want / need / were tempted to create a duplicate meta description, which leaves you the best meta description and that google, bing or yahoo has to choose a fragment of the page that contains the keyword used in the search.

Visit Google Webmaster Tools> HTML enhancements or use Screaming Frog SEO spider to check duplicate meta descriptions.

Examples of a good meta description

In preparing this post, I have checked some of the various articles that mention the meta descriptions. I have found a great deal of wisdom, but there are almost no examples. I believe real examples, it will be easier for you to Build a meta description suitable for you. Taking the previous 6 points into account, let's review some examples.

The correct length

This meta description has the correct length

Personally, I like my meta descriptions like this. Dated and two lines of text.

More than 250 characters

More than 250 characters

Note that the actual meta description registered on that page was only 76 characters and Google, bing or yahoo probably decided not to use it for that reason.

In an active voice

Meta description in an active voice

Get SEO Premium.

The inclusion of a call to action

The inclusion of a call to action

Two, actually. It's two. 'More information now' and link to this webpage Here >>

Including structured content

That is what I wanted to know, 8 MP camera. 8 MP camera. I don't need the sales text here, I just want the phone.

It contains the word focus

Including the keyword focus and variations. Keep in mind that Google highlights Academy Awards, as well in the search for Oscar. This will make your search stand out even more.

Where to start, I have so many pages?

After reading this post, do you feel compelled to change all of your meta descriptions? With all the pages you have, that might be a hassle. And when are you going to have the time to accomplish it? Google's response is as follows:

If you don't have time to write a description for each page, focus on the content: Create a description for key URLs like your homepage and popular pages at the very least.

The rest is up to you. Also, all new goal descriptions should be optimized right now. is the most effective meta-description troubleshooting

I'm confident you'll be able to reach out to a wider audience.

Thank you all for your comments and opinions.